Business Management: Marketing

(1 to 10 of 148 articles)

Collateral Damage
By Andrew Cohen, June 10, 2010
Assuming the USOC retains its British Petroleum sponsorship, can it avoid tarring its own brand?

Interview with Laurence Chalip about sports' economic and social impacts on cities
By Paul Steinbach, June 2010
A sports tourism expert discusses leveraging sports for maximum impact.

Price Pointers
By Rob Bishop and Barry Klein, May 2010
Clear thinking and firm self-knowledge are required when setting club membership fees.

Wandering Hawkeyes
By Nicholas Brown, April 2010
The University of Iowa's new campus rec center poses challenges for the local municipal facility.

Total Fitness
By Rob Bishop & Barry Klein, March 2010
If Bally insists on sticking around, the company should match its rhetoric with some real customer service.

Sport and State
By Nicholas Brown, January 2010
Massachusetts lawmakers want to make volleyball the state's "official recreation and team sport."

Group Health
By Nicholas Brown, December 2009
Partnerships and policy-making give rec departments' health-based initiatives a shot in the arm.

How to Promote a Facility Construction Project
By Michael Popke, November 30, 2009
The key is to announce a facility’s arrival long before its doors open.

Standing Invitation
By Andrew Cohen, October 2009
"Party Passes" at Cowboys Stadium could irk some high-paying partiers.

Local Listings
By Nicholas Brown, October 2009
Rising costs and media-savvy consumers are dictating changes in the way recreation guides are produced.

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