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The New Dependents
By
Michael Popke,
September 2010
At some schools, sports teams owe their existence to outside financial support.
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In Good Companies
By
Michael Popke,
May 2010
Local sports and recreation programs are relying more on corporate sponsorships these days.
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The Gift Box
By
Paul Steinbach,
December 2009
Asking for donations in an uncertain economy can be challenging, but athletics development is perhaps more critical now than ever.
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Cash N Carry On
By
Michael Popke,
September 21, 2009
Budget-strapped high schools find new ways to save their sports programs.
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How to Launch a Sponsorship Campaign
By
Chris Moler,
July 1, 2009
Selling sponsorships needn’t be intimidating with these eight easy steps.
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Springing For It
By
Paul Steinbach,
June 2009
College football fans bid big bucks to win a spot on the sidelines at a handful of 2009 spring games.
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How to Solicit Sponsorships
By
David Hoch,
June 1, 2009
An increased awareness of how to solicit sponsorships can help organizations overcome financial challenges.
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Volunteer Help
By
Paul Steinbach,
April 2009
Despite financial concerns of its own, Tennessee athletics continues to support the university's academic efforts.
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Summer of Love Run/Walk
By
Ronale Tucker Rhodes,
April 2009
Wilmington Athletic Club, Wilmington, N.C.
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Bailout Ballpark
By
Paul Steinbach,
March 2009
Naming rights agreements are being scrutinized like never before, both by potential sponsorship partners and the taxpaying public.
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