Business Management: Marketing

The IDEA Health & Fitness Association's online Video Exercise Library www.ideafit.com/exercise-library recently debuted with 238 clips of strength, flexibility, core, balance, speed, agility and quickness exercises. Each video is about one minute in length and plays directly from the web site. A pair of well-known personal trainers, Keli Roberts and Anthony Carr, work with exercisers to demonstrate each exercise and explain various nuances and safety aspects, and the library can be searched by body region, body part, target muscle group and type of fitness equipment used. For example, "medicine ball" yields 24 results. IDEA officials plan to bolster the library with additional clips, making it a rich audiovisual resource for both fitness professionals and exercisers.

Despite its generic title and cover, the fourth edition of Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful ($28.95, Sohnen-Moe Associates Inc., paperback) focuses on the launch and management of wellness facilities — including physical-therapy centers and yoga studios. Featuring tips on how to market one's skills, develop networking alliances, fine-tune communication skills and increase profits, this edition boasts additional chapters and checklists, expanded sections on finances and business plans, and new information about continuing education opportunities and increasing career longevity. Author Cherie Sohnen-Moe, a former wellness professional turned business coach, first published Business Mastery more than 20 years ago. Now expanded to more than 450 pages, the book targets both industry newcomers and seasoned practitioners, and it is complemented with online chapter supplements and resource links.